Great Ad Results.
Declining Location Revenue.
Your corporate marketing team isn't wrong. The ROAS numbers are real. The ad platforms are doing exactly what they're designed to do.
Here is what they're designed to do.
The platforms know who your buyers are, and they show your ads almost exclusively to those people. Existing customers. Loyal visitors. People who were already going to come in. Every optimization algorithm, every conversion objective, every lookalike audience is built to find the path of least resistance to a sale. That path runs straight through your existing customer base.
This produces four outcomes that look like success and function like a trap:
The Largest Restaurant Brands in the Country Are Saying It Out Loud.
The shift away from national-only marketing toward location-level customer acquisition is no longer a theory. In the past twelve months, the CEOs and marketing leaders of major publicly traded restaurant chains have named it directly, in earnings calls, in trade press, and in published interviews. These are not small operators experimenting. These are brands with hundreds of millions of dollars at stake.
Two major restaurant brands. Three independent conclusions. One direction.
GetCustomers.biz has been building in that direction since 2009, not because the industry eventually validated it, but because 15 years of running location-level promotions for franchise operators made it obvious long before it became a headline.
Franchise Marketing Has Three Problems That National Campaigns Were Never Built to Solve.
Every franchise system encourages franchisees to spend local discretionary marketing dollars over and above their contributions to the corporate ad fund. That local spend is supposed to drive location-level new customers. In practice, most franchise systems have never fully solved the three structural problems that sit between that intention and that result.
The Brand Control Problem
When franchisees run their own local marketing, or hire local agencies to run it for them, corporate loses visibility into what is being created, how it is being executed, and whether it meets brand standards. Off-brand colors. Wrong logos. Unapproved offers. Pricing that conflicts with system-wide promotions. Legal language that hasn't been reviewed. Every piece of local marketing that goes out without brand oversight is a liability the corporate team didn't authorize and can't control.
Most franchise systems respond to this risk in one of two ways, they restrict local marketing so tightly that franchisees can't run anything meaningful, or they allow it and hope for the best. Neither solves the problem.
The "At Participating Locations" Problem
System-wide promotions create a specific and damaging problem at the location level. A customer sees a national offer, on TV, on social media, in a digital ad, and drives to their nearest location to use it. That location isn't participating. The customer leaves frustrated. The franchisee loses a visit they didn't know was coming. The brand absorbs a negative experience it created with its own marketing.
This happens thousands of times across large franchise systems every time a national promotion runs with the standard "at participating locations" disclaimer. It is not a customer education problem. It is a system design problem. Customers should never have to wonder whether the offer in their hand is valid where they are standing.
The Local Agency Problem
Many franchisees, particularly multi-unit operators, hire local digital marketing agencies to run their paid advertising and promotional campaigns. Those agencies work for the franchisee, not for corporate. They use their own tools, their own templates, their own creative. Corporate has no visibility into what is being spent, what is being created, or whether any of it is working.
The problem compounds when multiple franchisees in the same market hire different agencies running different campaigns with different creative. The brand presents differently in the same trade area depending on which franchisee's agency ran the most recent campaign.
GetCustomers.biz was built from the ground up to solve all three.
Not adapted from a generic marketing tool. Not retrofitted with enterprise features after the fact. Built specifically for franchise organizations over 15 years of running real location-level campaigns, because every one of these problems was encountered, studied, and solved in the field before it became a feature in the platform.
The system allows corporate to build a library of brand-approved assets, create promotion templates to exact brand standards, require that all local promotion creation, whether by the franchisee directly or by their local agency, runs through the corporate-controlled platform, and track performance across every location from a single dashboard.
Local marketing gets done. Brand standards are maintained. Corporate has full visibility. Franchisees and their agencies have everything they need to execute without going off-script.
See How the Platform WorksEvery Feature Built Around the Way Franchise Marketing Actually Works.
Most marketing platforms were built for single-location businesses and then scaled up with enterprise features bolted on afterward. GetCustomers.biz was built in the opposite direction, developed over 15 years running location-level campaigns inside a real franchise system, then made available as a platform. Every feature exists because a real franchise organization needed it.
Corporate Controls the Assets. Franchisees Use Them.
Build a centralized library of brand-approved images, videos, logos, legal restrictions, and promotional copy. Every asset is controlled at the corporate level and made available to franchisees and their agencies. Nothing goes into a local promotion that corporate hasn't already approved. The creative review process happens once, at the library level, not every time a franchisee wants to run a campaign.
Build It Once. Deploy It Everywhere.
Create complete promotion templates, offer copy, landing page design, email sequences, legal restrictions, brand imagery, built to exact corporate specifications. Make them available to franchisees and local agencies with one click. A franchisee in any market can launch a brand-compliant local promotion in about 15 minutes using a template corporate built and approved. Variation happens at the location level. Brand standards never move.
Every Promotion Looks Like It Came From the Brand.
Every landing page, every promotion link, every customer-facing URL carries your brand, not a third-party platform address. When a customer clicks a local offer from a franchisee in any market, they land on a page that looks and feels like it belongs to your brand. White-labeled URLs maintain brand consistency across every location promotion running in every market simultaneously.
Franchisees Can Use Their Own Agencies. Inside Your System.
Franchise organizations can require that all local promotion creation, whether executed by the franchisee directly or by their local marketing agency, runs through the GetCustomers.biz platform. Agencies get access to the brand asset library and approved templates. Corporate gets visibility into every promotion created, every campaign launched, and every result tracked.
Your Data Feeds Your Platforms. Not Ours.
GetCustomers.biz integrates with your existing corporate tracking and reporting infrastructure. Promotion performance data, lead capture data, redemption data, and customer feedback feed into the platforms your corporate marketing team already uses. No parallel reporting universe. No data that lives only inside a vendor's dashboard. The data belongs to you and goes where your organization needs it.
See Every Location. Compare Every Promotion. Identify What Works.
A single dashboard shows promotion performance across every location running campaigns, redemption rates, lead capture volume, reminder message conversion, customer feedback scores, and review generation by location. Sort by market. Sort by promotion type. Sort by performance. For the first time, corporate marketing has a clear view of which local promotions are driving new customer acquisition at the location level.
The system a franchise organization would build if it had 15 years and hundreds of locations to learn from.
That is exactly what this is. GetCustomers.biz was not designed in a product meeting. It was built campaign by campaign, franchise location by franchise location, solving real problems for real operators over 15 years. The platform you see today is the accumulated result of that work, now available as a SaaS subscription that any franchise organization can deploy without building it themselves.
Prefer to have the system run for you? That's Biz provides full-service campaign management for franchise organizations. Ask about DIFY service during your demo.
Most Marketing Systems Spend Money to Drive Traffic. Ours Builds Search Visibility for Every Location That Uses It.
When franchisees run local promotions through GetCustomers.biz, with offers hosted on location-specific landing pages and local digital ads driving traffic to those pages, something happens that most franchise marketing systems never produce. Individual location pages start showing up on page one of Google search results when customers in that trade area search for deals, for restaurants, or for the specific type of food that location serves. This is not a coincidence. It is a direct and repeatable outcome of how the system works.
The Local Offer Lives on the Location Page
Every promotion is hosted on a location-specific landing page carrying the location's address, trade area, current offer, and relevant search terms, fresh, location-specific content that search engines index and rank. Unlike a generic corporate location finder page, a location page running active local promotions has something Google values above almost everything else: current, relevant, local content that matches what local customers are actually searching for.
Local Ads Drive Real Traffic to That Page
When local digital ads run for that location, on Facebook, Instagram, Google, or any other platform, they drive real customer traffic directly to the location-specific landing page. Search engines observe that real users are clicking through to that page and engaging with it. That traffic signal reinforces the page's relevance for local searches, accelerating its climb in organic search rankings for that trade area.
The Location Earns Organic Search Visibility
The result is a location landing page that ranks on page one of Google when customers in that trade area search for relevant terms, deals, restaurant type, cuisine, or specific offer language. That organic visibility generates customer traffic that costs nothing per click. Every location running local promotions is simultaneously building a paid traffic channel and an organic search asset.
This is not a benefit that requires a dedicated SEO strategy, a technical team, or an additional budget. It is a natural outcome of running local promotions the way GetCustomers.biz was designed to run them. Across 275 Round Table Pizza franchise locations, nearly all franchisees using local offers on their location landing pages achieved page-one Google visibility for local search terms in their trade areas.
The same result is repeatable for every franchise system and every local business that runs local offers on local landing pages combined with local digital ads that drive traffic to those pages.
One system. Two traffic channels. Zero additional effort.
15 Years. 275 Locations. Nearly 1 Billion Coupon Offers.
GetCustomers.biz was not built for franchise operations in theory. It was built inside a real franchise system, developed, tested, refined, and proven campaign by campaign across Round Table Pizza locations since 2009.
Round Table Pizza is a national pizza franchise system with hundreds of locations in the western United States. The brand operates in a highly competitive QSR-pizza category where location-level marketing is critical to individual franchisee performance.
That's Biz, our digital marketing agency, partnered with Round Table Pizza in 2009, beginning with email marketing services that included location-specific coupon promotions listing each location's address on every offer delivered to their email subscribers. From the first campaign, the system was built around a simple but powerful principle: every customer should know exactly which location's offer they are holding.
Over the next 15 years, That's Biz built a complete digital marketing system in close cooperation with the RTP corporate marketing team and other franchisor partners, purpose-built to support franchisee location-based digital marketing that meets brand standards at every level. Every feature in the GetCustomers.biz platform was developed in response to a real requirement from RTP or another franchisor partner.
What began as an agency email campaign tool became, over 15 years, a complete franchise marketing platform. GetCustomers.biz is that platform, now available as a SaaS subscription to any franchise organization, without the agency relationship required.
Page One Google Visibility. For Nearly Every Location That Used It.
Nearly all Round Table Pizza franchisees running local offers through GetCustomers.biz, with those offers hosted on their location landing pages and supported by local digital ads driving traffic to those pages, achieved page-one Google search visibility for local search terms in their trade areas.
Not through a dedicated SEO campaign. Not through additional technical investment. As a natural outcome of running local promotions the way the system was designed to run them.
GetCustomers.biz was built from the system developed and operated by That's Biz, a digital marketing agency serving franchise clients since 2009. The platform is proven because it was a working agency tool before it became a SaaS product. Prefer to have the system run for you? Ask about That's Biz DIFY full-service campaign management during your demo.
Here Is Exactly What You Will See. No Surprises. No Pressure.
Our franchise demo is a working session, not a sales presentation. We show you the platform operating the way it would operate inside your specific franchise system, using your brand, your locations, and your promotional goals as the context. Here is the agenda.
Offer Creation to Brand Standards
We walk through the complete offer creation process using your brand assets and promotional parameters. You will see how a franchisee or local agency builds a brand-compliant promotion from a corporate-approved template, from offer copy through landing page through email sequence, in about 15 minutes. You will also see how the AI-assisted offer writing tool generates multiple psychology-based offer variations from a single brief, and how corporate controls which variations are available to franchisees.
The Brand Asset Library
We show you how the brand asset library works in practice, how corporate uploads and controls approved images, videos, legal restrictions, and promotional copy, and how franchisees and their agencies access those assets during campaign creation. You will see exactly how brand standards are maintained at the asset level before a single promotion goes live.
White-Labeled URLs and Location-Specific Pages
We demonstrate how every promotion, regardless of which franchisee or agency created it, presents to the end customer under your brand. You will see location-specific landing pages built from corporate templates, carrying white-labeled URLs, displaying the correct location address and offer details for that specific trade area.
Corporate Tracking Integration and Reporting
We walk through the reporting dashboard showing promotion performance across multiple locations simultaneously, redemption rates, lead capture volume, reminder message conversion, customer feedback scores, and review generation by location. We also discuss how promotion data integrates with your existing corporate tracking platforms so performance data lives where your team already works.
Location-Level Performance Comparison
We show you what it looks like to compare promotion performance across locations, identifying which offers drove the strongest new customer acquisition, which locations are building the largest local customer lists, and where the biggest opportunities exist for locations that are underperforming relative to their trade area potential.
Come prepared with your questions. Leave with a clear picture of what this looks like inside your system.
Every franchise system is different. Bring your specific situation, your number of locations, your current local marketing challenges, your brand control requirements, your existing marketing stack. The demo is most valuable when it is built around your reality, not a generic example. The session runs approximately 45 minutes. There is no obligation beyond the conversation.
Request My Franchise DemoLet's Talk About What This Looks Like Inside Your Franchise System.
Tell us a little about your organization and we'll reach out within one business day to schedule your demo session.